Straight answers.

Yes, for the hardware. Through December 31, established liquor stores that qualify get up to two complete stations with no hardware cost. What you do pay: the $39 per station monthly software and support fee, and processing through the merchant account that comes with the system.

The program exists because the processor earns on your card processing. That is the trade.

Liquor stores that have been open at least 3 months, run about $25,000 a month or more in card sales, and can send recent processing statements. Every application is reviewed individually, so meeting the numbers doesn’t guarantee approval.

Choose Own It. You buy the hardware at $2,000 per station through October 31 (regular $3,500), and there’s no sales-volume minimum. You get the same setup, inventory build and support.

$39 per station per month covers the software license, the online dashboard, daily cloud backups, software updates and 24/7 phone support. It is set by the processor and we can’t mark it up.

No. The system is built around its own payment processing, which is what makes the free hardware offer and cash discount work together. We’ll compare your current statement during the demo so you can see the difference in dollars.

Typically about 14 business days after approval and your inventory list. Rush shipping is available for an extra fee if you’re in a hurry.

Export your item list from your current system or send a spreadsheet. It’s imported for you, and you review it before the system ships.

When an age-restricted item is rung up, the register prompts for an ID check. Scan the barcode on the back of the license and the system calculates the customer’s age.

Offering a discount to customers who pay cash is allowed in every state. It has to be done correctly: posted signage, clear pricing on the display and receipt. We set that up with you.

Call the 24/7 U.S.-based support line any time. Hardware problems are diagnosed by phone and parts are shipped out.

The free offer is limited: it ends December 31, it’s only for liquor stores open 3+ months with about $25,000 a month in card sales, and it covers two stations. Own It works for new stores, smaller stores and bigger ones, with no volume minimum or statement review. And the equipment is yours: hardware you buy may qualify for a Section 179 deduction, so ask your accountant.

The free hardware offer covers up to two stations. Additional stations can be added at the Own It price.

Ben Nove. The demo is 15 minutes on a screen share, and Ben stays your contact through setup.